Lawyers Near Me is Not a Good Search Term

As a personal injury law firm we spend a considerable amount of time educating current and potential clients on courtroom procedures, what to do when injured due to negligence and how to fight insurance companies when they refuse to pay an auto accident claim. In fact over the years we have created hundreds of blog articles, over 100 episodes of our Personal Injury Primer podcast and have published 3 amazing books. We work tirelessly to serve each client aggressively and with empathy, to communicate regularly and clearly, and to obtain prompt and favorable results, while adhering to the highest standards of excellence and integrity.

The firm concentrates in personal injury cases of all types, medical malpractice, and wrongful death litigation. And that’s what we are known for in the community.

Our phones ring non-stop with people that need help. Not necessarily our help. But they do need help nonetheless.

So why do we share this with you?

We share it to give you a better understanding of who we are and what we do. But as much as we would love for people to automatically find us when searching for a personal injury attorney the internet has made that task a bit challenging.

Google and the many search engines that people use to find local services have made finding services of all types a snap. However, type “lawyers near me” in your web browser and you’ll be served up hundreds if not thousands of listings that showcase every known law firm in the area. Unfortunately, most of those listings won’t be exactly what you are looking for, or can help you in any way. So, you either waste a lot of time wading through all the listings to find the right result that might be able to help you or just call the first listing and hope for the best.

“Lawyers near me” is just not a very good search term. Sure that term makes it easy for people to find a lawyer near them, but doesn’t really give them an exact match. So the consumer that needs a specific category of representation may not receive the results they actually need. But Google displayed the results so why would consumers question Google? They don’t. They just call the first numbers the search engines display.

Those calls we receive, because the search engines displayed our listing for “lawyers near me”, tend to make consumers a bit unhappy when they find their problem is not something we can help solve. Yes, they are in distress and want to know if their case is lawsuit worthy or how much could they sue for if we took their case.

Had the consumer used the search term “personal injury lawyer” or “accident attorney” or even “medical malpractice law firm” they would have indeed gotten better search results and reached a firm capable of understanding their needs sooner.

Yes, typing “lawyers near me”, or now using voice activation and speaking that phrase into mobile phones and devices, will bring up fast search engine results. Just not the best results.

Not all lawyers are the same. And not every lawyer offers personal injury law. So to call a law firm just because Google displayed their listing doesn’t mean they can help you.

Going back to our phones ringing non-stop with people that need help, only a small fraction of those callers actually need a personal injury attorney. The rest were calling because Google gave them our listing as a “lawyer near me”.

Our firm concentrates on personal injury. That means, if you’re hurt in an auto accident by a negligent driver or suffered a medical error injury due to a physician not adhering to proper protocol or are reaching out because of a loved one’s death caused by a reckless act, we’re glad to listen and let you know if you have a valid case.

The Law Offices of David W. Holub is a personal injury law firm located in Merrillville, Indiana, focused on providing efficient and effective client-centered representation. Our mission is to provide top quality legal representation, which includes an uncompromising pursuit of our client’s legal interests, while being accessible and attentive to our clients during times of personal challenge.

The firm concentrates in personal injury cases of all types, medical malpractice, and wrongful death litigation. We work tirelessly to serve each client aggressively and with empathy, to communicate regularly and clearly, and to obtain prompt and favorable results, while adhering to the highest standards of excellence and integrity. Our team considers it a high honor to be called upon to serve our clients whom we often come to regard as our friends. Call our number (219)736-9700 for assistance today.

*If you would like to learn more about personal injury law, we encourage you to listen to our Personal Injury Primer Podcast where we break down the law into simple terms, provide legal tips, and discuss topics related to personal injury law. And read “Fighting For Truth: A Trial Lawyer’s Insight Into What It Takes To Win” an entertaining and enlightening book pulling readers into the courtroom giving them a glimpse of the legal process and what it takes to win at trial.

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